Repeated Scammer Steals $10,000 in Trading Cards from Tom Brady’s SoHo Store, NYPD Reports

NEW YORK, NY — The New York City Police Department is actively searching for a notorious repeat offender who targeted the SoHo retail store of retired NFL star Tom Brady, making off with $10,000 worth of collectible trading cards.

The Incident in SoHo

According to police reports, the suspect entered the popular SoHo boutique on November 20, 2025. Leveraging deceptive tactics, the individual managed to bypass store security and obtain high-value trading cards before exiting the premises unnoticed by staff on duty. Store managers discovered the missing merchandise during an inventory check later that day and immediately contacted authorities.

A Known Pattern of Offenses

Investigators from the NYPD have identified the suspect as a repeat scammer with a history of similar retail thefts across Manhattan. Security footage from the boutique and surrounding businesses in the SoHo district is currently being reviewed. Police describe the suspect as a habitual offender who utilizes distraction techniques to target luxury goods and high-value collectibles.

Community and Store Impact

The SoHo area has seen a rise in sophisticated retail grand larcenies targeting exclusive merchandise. Brady’s store, which features a mix of apparel and limited-edition sports memorabilia, is cooperating fully with law enforcement. Authorities are urging anyone with information regarding the suspect’s identity or whereabouts to contact the NYPD Crime Stoppers hotline.